MAKE STUFF WITH ME

Today's the day my life begins (Rhimes, 2009)

Mon, 08 Jun 2009 06:02:15 GMT

Today's the day my life begins.
Today I become a citizen of the world.
Today I become a grown-up.

Today I become accountable to someone other
than myself and my parents, accountable for more than my grades.
Today I become accountable to the world,
to the future, to all the possibilities that life has to offer.
Starting today, my job is to show up, wide-eyed
and willing and ready.

For what? I don't know.
For anything, for everything.
To take on LIFE;
To take on LOVE;
To take on the RESPONSIBILITY and POSSIBILITY,

Today my friends, our lives begin.
And I for one, can't wait.

(Shonda Rhimes, 2009)

* Graduation Speech
Grey's Anatomy Season 5
Episode 22 - What a difference a Day Makes

Mikey's New Number

Fri, 01 May 2009 01:45:05 GMT

Greetings dear friends!:p

I finally have a new number: 09154107322.:p

Sadly, I am no longer a 0917...:( Oh well!:p If you have the time please send me your contact details by replying to this email or by texting me.:p

I will be waiting for your numbers!:p

To a more media-literate society
and an empowered COMMunity!:p

- Mikey:p

Listen. Live. LEAD

Sun, 25 Jan 2009 06:26:55 GMT

LISTEN. LIVE. LEAD.

IgNATION gathers industry leaders and student leaders equally dedicated to nation-building under one roof to engage in sessions that will inspire the participants to heed the call for change in our society. The six sessions aim to provide the members of the various organizations as well as interested students with a venue to ignite their passion to become leaders in their respective fields.

Hear their Cry. Believe in their Stand. Follow their Path.

January 28, 2009 || MVP Roofdeck

Sector-Based Audiences

Harvey Keh on Philippine Social Vision

Benjamin Abadiano on Bridging Communities

January 30, 2009 || MVP Basement

Business Audiences and Intercultural Relations Audiences

Mark Ruiz on World-Class Innovation

Josiah Go on Branding You

February 06, 2009 || MVP Roofdeck

Media, Creative Arts Audiences and Performing Arts Audiences

Missy Maramara* on The World as my Stage

Jaime Ramon "Jim" Paredes on Bringing OPM to the World

February 09, 2009 || MVP Basement

Issue and Policy Analysis Audiences

Rene Raymond Raneses on Reimagining Philippines

Hon. Florencio "Butch" Abad on Moving the Nation

February 11, 2009 || MVP Basement

Science and Technology Audiences and Health and Environment Audiences

Dr. Fabian Dayrit* on Science and Philippine Society

Dr. Josette Talamera Biyo on Developing World-Class Science

February 13, 2009 || MVP Roofdeck

Faith Formation Audiences

Raymond Aguas* on Nation Spirituality

Onofre Pagsanghan on The Role of God's Word in my Life

Igniting Leadership Towards Building our Nation

For speaker profiles and more information, visit http://ignation.multiply.com or email coa.ignation@gmail.com

Listen. Live. LEAD.

Mon, 19 Jan 2009 13:07:10 GMT

Would YOU have said the same thing?

Listen. Live. LEAD.

Mon, 19 Jan 2009 13:00:07 GMT

Would YOU have said the same thing?

Listen. Live. LEAD.

Mon, 19 Jan 2009 12:57:37 GMT

Would YOU have said the same thing?

Where do you belong?

Wed, 07 Jan 2009 15:18:41 GMT

In the media space, that is!

The Ateneo de Manila Communication Department presents:

Boundaries and Belongings
January 17, 2008
10am-3pm
Escaler Hall

This one-day conference aims to bring together scholars and students from anthropology, sociology, and media and cultural studies to explore the centrality of the media in the social, cultural, and ethical aspects of transnational life. Featuring plenary lectures from Dr. Mirca Madianou (Sociology, University of Cambridge) and Prof. Daniel Miller (Anthropology, University College London) and paper presentations from Ateneo Comm scholars, Boundaries & Belongings promises to open up a space to discuss how the increased mobility of peoples in a globalizing world raise significant new questions relating to:

* Identity: Negotiating self and other in spaces of difference

* Citizenship: Political engagement of diasporic communities

* Media and Communications: Centrality of media and communications in processes of social inclusion and exclusion

Admission is FREE!
Cocktails will be served.
Students and scholars from all departments are invited!

For more information, contact Jonathan Ong at jo296@cam.ac.uk.

See you there! =)

captivity

Wed, 08 Oct 2008 11:02:33 GMT

I just froze.
stuttered.
spaced out.

weirdest and worst feeling ever.

but i ain't crying.

woot woot.

Save Media Studies! Save the World!

Wed, 01 Oct 2008 03:36:26 GMT

To a more media literate society!
A more empowered COMMunity!

Traditional discussion of media ethics is usually confined with legal case studies, codes of ethics, and stiff admonitions of sex and violence in the media. This course then is not about these little ethics but about morality—that is, the consequences of media consumption and production to the very meaning of our humanity. Media & Morality asserts that our everyday choices with the media—from poking, friending, and flaming online to taking photos of tourist destinations to watching foreign-language films—reflect how we see, hear, and touch distant others and how we ultimately regard ourselves.

Some of the questions we ask include: How social are social networking sites? Are Facebook users narcissistic poseurs or can they also be self-aware beings-with-others? What is emo-journalism and how can it contribute to identifying with distant others? How well did The Guidon report on the Ateneo suicides? In using the words “suicide incident” over “tragedy”, what moral claim did they make about the living and the dead? When is a joke only a joke? What can we learn about Teri Hatcher’s and Malu Fernandez’s “jokes” about OFWs and their fiery aftermath? What charity ads encourage donation—those that invoke happy thoughts or those that invoke shame and guilt?

As a brand new elective, M&M is ideal for pop culture aficionados and aspiring media producers. It encourages creative work, as students will participate in a) designing humanitarian campaigns and presenting them to advertising professionals, b) pitching other-oriented documentary and telenovela story concepts to GMA executives, and c) organizing a media studies conference headlined by a Cambridge professor. This course is taught by Jonathan C. Ong, creator of the MediaTalk@admu series, former advertising and broadcasting executive, and firm believer that the media is at the heart of our moral future.

(Schedule Wednesdays 930-1230NN)

change for the better

Sat, 31 May 2008 04:14:59 GMT

Thanks Mr. Fat Man...

Growing up has never been so hard...

Beyond Ratings

Mon, 24 Mar 2008 14:44:21 GMT

Hooray for the UP College of Mass Comm's Communication Research Dept!!! I hope to get a copy of the study soon. Or maybe conduct a study of my own in the future? (weh mikey...hehehe!)

This article made me feel proud to have gone through the Audience Studies class this semester.
As future media practitioners and present Media consumers/users/audiences it is our responsibility to understand the media. Access, Analyze, Evaluate and Create.

To a more media literate society!:) woot woot!:)

______________________________________________________________________________________________________
Beyond ratings
By Cora Lucas
Philippine Daily Inquirer

MANILA, Philippines - If entertainment reports hit every sweet spot in local news programs, it can only be because networks have pursued these in favor of hard news.

Dr. Fernando D. Paragas, assistant professor at the Communication Research Department of the UP College of Mass Communication, calls this “subtle feeding prophecy.”

Paragas told the Inquirer in an interview: “When you highlight entertainment news so often, viewers will look for it. That’s your hook; you’re telling them, that’s what is important. But outside this hook-and-hold, viewers are really after the more substantive news.”

Paragas was expounding on the results of the 9th Extension Research Project of the UP Communication Research Department, “Mulat or Manunuri ng Ulat: Viewers Reception and Evaluation of Television News Programs.” The study sought information on what viewers give the most attention to. News and weather reports topped the survey, with entertainment and sports news hitting the tail end.

Tailored content

The UP study, a collaborative effort of the Communication Research classes in the university, covered all television news programs, but ABS-CBN’s “TV Patrol” and GMA-7’s “24 Oras,” turned out to have the highest viewership. Picking their choices, respondents identified themselves as either a Kapuso or a Kapamilya.

Paragas noted that this boiled down to the ratings game. “We should go beyond how many people watch a certain show and focus on what they get out of it,” he insisted. “Network policy makers look at the ratings and then tailor the program content accordingly. If you look at how people evaluate the news, you will see that this strategy doesn’t really work.”

According to the research, the professor noted, viewers don’t find most news programs’ content relevant to them as individuals because unnecessary focus has long been given to entertainment and crime.

Hard news buried

From the report: “The hook-and-hold approach of news programs unduly buries hard news items of national significance as it uses easy-to-sensationalize spot news items and entertainment-related soft news pieces to attract and maintain audiences.”

The respondents rated content according to their preferences: They put the banner news on top of the list, followed by the weather report, then national news, local/community news, public service, police reports, human interest/trivia, then entertainment and sports.

Paragas said the 1,100 respondents amply represented the Metro Manila population, as they were from 14 of the 17 cities and municipalities in the National Capital Region.

The viewers tapped were mostly women (62 percent), half of them between the ages of 25 and 49. Majority of these women were married, and said they spent over a fourth of the day watching TV. They prefer TV as source of news, with free TV as their primary medium.

“There’s a lot of gray area right now,” Paragas said when asked how the respondent-viewers received news program content. “They are satisfied but they still have a lot to say about what needs to be improved.”

Identified as the viewer-respondents’ areas of concern were: too much negative news reports; too much shallow, people-focused stories; one-sided/biased reporting; and weak graphics and mobile images.

The viewers also expressed concern over how “elite sources” were seemingly “ascribed greater credibility than non-elite informants.” They questioned the implications of male anchors being made to read the hard and spot news items, relegating the soft news to female anchors.

Surprisingly, however, Paragas said the respondents did not find most news stories sensationalistic, most likely because they were used to it. “People have come to accept these programs the way they are presented.”

Equally interesting was the acceptance of the big commercial load between news segments, as well as the soft-sell advertising within public service portions. One respondent came to the networks’ defense, explaining the commercial nature of the television business.

Not critically aware

The professor concluded that the informants were “mulat” (aware) but “not critically aware,” as most of them turned out to be “peripheral” rather than “central” viewers.

This, he said, pointed to the need to conduct a study on media literacy, to determine how literate TV viewers really are in assessing the content of news reports.

At the study’s recent presentation to students and TV networks at the Media Center of the UP College of Mass Communication, members of the audience raised the question of how the research could actually generate results.

Paragas clarified, however, that the study was done purely for academic reasons and not for lobby purposes.

No agenda

“Directly influencing policy makers? We don’t have that agenda,” he said. “Some people may think the study precludes application of findings. But the more important aspect is laying the groundwork for these young people. The students will be the future of the communication and media industry. So if they have this consciousness now, then they can carry it with them when they become policy makers.”

Soaking up the Sun

Sun, 23 Mar 2008 03:12:47 GMT

I can't wait to go to the Beach...

Conversion

Thu, 20 Mar 2008 16:58:08 GMT

Can't wait to start anew...:)

It's almost over...

Wed, 19 Mar 2008 17:40:20 GMT

Hooray for junior year...

Fri, 20 Jul 2007 02:10:05 GMT

20 is the new 10...

i want a baby...

Summer Lovin with STAGES OF LOVE

Thu, 19 Apr 2007 02:43:11 GMT

WATCH!!! WATCH!!! WATCH!!!

STAGES OF LOVE

Where: KAPE ISLA in SERENDRA (Fort Bonifacio)
When: April 22, 2007 (Sunday)
Time: 6pm
Tickets are P200 and there are limited seats so GET YOUR TICKETS NOW!!!

For ticket reservations call 0919-3608974

Wed, 28 Mar 2007 23:55:47 GMT

the semester is over...sophomore year is over...com124 is over...but

SUMMER is finally here!!!

inuman...beach...party!!!

*to Light Talk or not to Light Talk?

POSTPONED!!!

Thu, 09 Nov 2006 02:26:12 GMT

Open Auditions for
High School Musical

POSTPONED to November 25, 2006. Same time, same venue. Please spread the word.

OPEN AUDITONS for HIGH SCHOOL MUSICAL

Sat, 04 Nov 2006 03:26:50 GMT

Blue Repertory and Little Boy Productions

present

HIGH SCHOOL MUSICAL

Live!

OPEN AUDITIONS

November 12, 2006

SUNDAY

10 a.m.

3rd floor Gonzaga Fine Arts Theatre (G306), Gonzaga Building,

Ateneo de Manila University

Please prepare two Broadway songs

(songs from High School Musical are highly discouraged)

and a 2x2 photo

Rehearsals will start November 22 4:30-9:00 p.m. in Ateneo

Show dates will be on the first and second week of February 2007 outside Ateneo

For questions, contact 0919-3608974

Sat, 28 Oct 2006 05:14:04 GMT

love...love...love...LOVE...

i want to dance...('',)

how is your sembreak?

*i miss bicol...:(

Wed, 25 Oct 2006 02:39:14 GMT

please add me in multiply...kookabar.multiply.com
please add me friendsss...i need to see pictures of your wonderful lives...and i need to stalk people....I WAS JUST KIDDING!!!
i wont have a lot of pictures to share but i know that YOU do! so add me please...

Mon, 23 Oct 2006 01:38:28 GMT

Let the SEM-BREAK begin!!! ahhhhhhh!!!
"im on a high, on a high..."

Mon, 16 Oct 2006 16:14:45 GMT

new hairstyle=new...hairstyle

the SEM is almost over...

A1+end-of-sem=drinks, drinks and more drinks!!!

je me couche...pour final examien, bon courage mes aimes!!!

*i need new batteries to start working again...boo!

It's almost OVER...

Sun, 08 Oct 2006 03:07:11 GMT

The SEM is almost OVER...

The SEM is almost OVER...

*sun-Salutation*

The SEM is almost OVER...

*great-Salutation*

The SEM is almost OVER...

*dead Pose*

Watch! Watch! Watch!

Sat, 30 Sep 2006 23:54:29 GMT

Because of the cancellation of classes, some the show dates of
HOPE
have been moved as per the administration's request.
FOR THE
FLOWERS

NEW SHOW DETAILS:
FOR THOSE WHO HAVE ALREADY BOUGHT TICKETS AND THOSE WHO ARE INTERESTED:
The 3pm show originally scheduled for Saturday, September 30, has been moved to
THURSDAY, October 5, at 7pm.

The 7pm show scheduled for Friday, September 29,
has been moved to FRIDAY NEXT WEEK,
October 6, at 7pm.

For ticket inquiries and other concerns,
please text Loren at 0917-7383431.

September 30, Saturday (7pm)
October 1, Sunday (11 pm & 3pm)
October 5, Thursday (7pm)
October 6, Friday (7pm)